The Minnesota State Cattlemen’s Association (MSCA) and Performance Livestock Analytics have formed a partnership to bring Cattle Krush, a marketing tool to aid cattlemen from all sectors of the beef industry to gain insights to ensure profit opportunities are not missed, to MSCA members.

This service, typically $75/month or $900/year, is now free to all MSCA members!

Cattle Krush ensures buying and selling decisions are made with real-time data. Set profit goals, receive text alerts, and connect your advisors to your profit alerts in an all-in-one, simple-to-use app. Cattle Krush is designed to assist buying and selling decisions by calculating profit opportunities from the Chicago board of trade futures markets in feeder cattle, live cattle, and corn.

 “With recent market volatility and shrinking margins within the beef industry, whether you’re marketing feeder calves or fat cattle, identifying all potential profit opportunities is crucial to the viability of your farm or ranch.” Krist Wollum, legislative chair – Minnesota State Cattlemen’s Association.

The “Auction” tool within the Cattle Krush program calculates real-time profit margins to help both the cow/calf producer and the feedyard owner ensure feeder cattle asking prices are profitable for the ranch owner and competitive for the feedyard owner. This function can be utilized in the auction barn with online auctions and in straight-off-the-ranch sales. In addition to the Auction tool, cattlemen benefit from the “My Lots” function. This function allows the feedyard to import cattle currently on feed to track and monitor profit opportunities. This function also allows the cow/calf producers, bankers, and commodity brokers to monitor feedlot margins to assist in setting fair feeder cattle prices.