2019 Minnesota Cattle Industry Convention

December 13th & 14th, 2019 – Willmar Conference Center, Willmar, MN

The Minnesota State Cattlemen's Association invites you to join them at the 2019 Minnesota Cattle Industry Convention - December 13 & 14, 2019 at the Willmar Conference Center in Willmar, MN

The Minnesota Cattle Industry convention is an event that brings together cattlemen and beef industry partners for educational opportunities, cattle focused policy discussion and development, and a cattle focused trade show. 

We look forward to seeing you in December!

Registration & Hotels

Cattlemen Registration

Register for the Minnesota Cattle Industry Convention and Trade Show by clicking the link below to register online. Or if you prefer, download a copy to mail in here.

Online Registration

Print Registration (PDF)

Sponsor Only Registration

Please contact 
Katie Davis Interim Executive Director

Media Only Registration

If you are a MSCA Trade Show Media attendee - please register here for the 2019 Minnesota Cattle Industry Convention and Trade Show by clicking the link below. *Note: You need credentials from MSCA to register through this page.

Media Registration - Coming soon!


A block of rooms have been reserved for Dec. 12 - Dec. 14, 2019. MSCA special block rates are available until Nov. 12th or when the block is sold-out.

When making reservations over the phone, please mention that you will be attending the Minnesota Cattle Industry Convention and Trade Show. 

Best Western (320-235-6060): Cattlemen’s Hotel Link

Holiday Inn (320-231-2601): Cattlemen’s Hotel Link  


Matt Berger – Agriculture Attorney, Gislason & Hunter, LLP

Sponsored by: Gislason & Hunter, LLP

About Matt Berger: Recognizing the importance that farmers, agricultural businesses, community banks, and other small businesses play in supporting and sustaining rural communities, Matt has focused his practice on serving and protecting the interests of these businesses. Matt regularly represents these clients in administrative and regulatory proceedings, civil litigation, and appeals involving a variety of disputes, including environmental and permitting issues, land use and zoning issues, contractual disputes, corporate governance and shareholder rights, and collection and bankruptcy. Matt received his Juris Doctor, magna cum laude in 2007 from University of St. Thomas School of Law. Outside of the courtroom, Matt assists clients with issues involving business formation and governance, acquisitions and sales, financing, regulatory compliance, food safety and animal welfare, marketing, trademarks, and other transactions and business issues.


Bruce Kleven – MSCA Legislative Advisor

Sponsored by: Minnesota State Cattlemen’s Association 

About Bruce Kleven: Bruce has extensive skills and experience as a lobbyist, attorney and mediator, political strategist, speaker, and parliamentarian.  His areas of focus include agriculture, the environment, energy, and transportation. He works with clients ranging from individuals to multi-national corporations. Bruce is a native of west-central Minnesota where his family of fifth-generation farmers emigrated from Norway in the 1870s. He grew up working on the family farm, which produces sugar beets, soybeans, and corn. He currently lives in the Twin Cities with his family.


Emily Wilmes – U of M Extension as an Extension and Director of the Rural Stress Task Force

Sponsored by: University of Minnesota

About Emily Wilmes: Emily  grew up on her family’s dairy farm near Le Sueur, Minnesota. She works for University of Minnesota Extension as an Extension Educator in Stearns, Benton, and Morrison counties and as the Director of the Rural Stress Task Force. Her county programming focuses on dairy, beef, and farm safety & health; her work with the Rural Stress Task Force includes leading Extension’s statewide effort to address rural stress issues such as farmer mental health, the opioid crisis, and access to care. Working in both positions has given her a unique and intimate view at the stresses farm families especially experience. Emily and her family have experienced the stresses of farming firsthand including selling the dairy herd in April 2018. A passion of Emily’s is working in farmer suicide prevention; she was recently certified as a QPR instructor and is also certified in Mental Health First Aid. She has a BS in Animal Science and a Masters in Agricultural Education from the University of Minnesota.


Zach Johnson – Millennial Farmer

Sponsored by: Agcountry Financial

About Zach Johnson: Known to his 300,000+ followers on YouTube as the “Millennial Farmer”, Zach is a 5th-generation farmer who’s spent his life growing, working, and learning on his family’s farm.  With growing consumer awareness about where their food comes from, Zach has identified the need for an independent voice from the front lines of agriculture.  Zach actively promotes agriculture by sharing his day-to-day experiences in the agriculture world while providing farmer-to-farmer education to help facilitate a collaborative conversation between farmers and the public. His wit and dry sense of humor appeal to children and adults alike.  A product of the millennial generation, his appreciation of new technology blends with his old-fashioned work ethic, and he offers a unique ability to deliver his message in a way that resonates with lifelong farmers as well as those with no knowledge of agriculture.


Kent Bacus– NCBA Director of International Trade and Market Access

Sponsored by: National Cattleman’s Beef Association

About Kent: Kent Bacus serves as the Director of International Trade and Market Access and is based in Washington, DC.  Kent is NCBA’s lead advocate on trade issues including NAFTA, restoring access to China, expanding access to Japan and other Pacific-Rim markets. In this position Kent works with Congress, the White House, and foreign governments to advance the U.S. beef industry’s trade priorities. Bacus previously served as the Associate Director of Legislative Affairs where he represented NCBA on tax, trade, and transportation issues. Kent joined NCBA in September 2010 after serving on several political campaigns in Texas and working for several years as the agriculture and appropriations legislative assistant to U.S. Senator Elizabeth Dole from North Carolina.  Kent is originally from Wichita Falls, Texas, and holds a degree in history and political science from Texas Tech University.


Sara Place – Technical Consultant in Sustainability.

Sponsored by: Minnesota Beef Council

About Sara Place: Sara is a Technical Consultant in Sustainability. She previously held the role of Senior Director of Sustainable Beef Production Research at the National Cattlemen’s Beef Association, Her role was to oversee The Beef Checkoff funded sustainability program, including using life cycle assessment to benchmark the US beef industry’s sustainability. Prior to joining NCBA, she was an Assistant Professor of Sustainable Beef Cattle Systems at Oklahoma State University for four years, with a split research and teaching appointment. From 2014-15, she served on the National Academies of Sciences Committee on Considerations for the Future of Animal Science Research that published the report, Critical Role of Animal Science Research in Food Security and Sustainability. She received her Ph.D. in Animal Biology from University of California, Davis, a B.S. in Animal Science from Cornell University, and an A.A.S. in Agriculture Business from Morrisville State College.